Client
Oxcel
Services
Branding, Visual Identity,
UX, UI, Web Design,
Vlogging
Year
2023
The Brief
Hold the barn doors! I’ve recently completed an exciting branding project for Oxcel, a UK-based company that provides eco-friendly water solutions for agriculture. The design brief asked for the development of a comprehensive branding package, including an introductory website.
My Mission
was to come up with a brand that celebrates nanobubbles technology and reflects the heart and soul of the agricultural world. And boy, did I deliver! The end result is a visually stunning and impactful brand that hits all the right notes.
Logo Design
I designed a sleek logo with easy-to-recognise typography that’s legible no matter how big or small the screen or device is! Plus, I added a nod to the cutting-edge nanobubble technology with a subtle bubble graphic. And the best part: the bubble by itself makes a sweet stand-alone logomark without sacrificing any of the primary logo’s simplicity!
Brand Palette
I’ve got a versatile colour pallet that’s sure to make Oxcel brand pop! The secret is strong contrasts between two primary colours: dark teal and deep orange. The client loves the depth and clarity these hues bring to any application, whether it’s a uniform, car branding, or even a phone app. And don’t worry, I’ve got PowerPoint covered for those complex graphs and tables with a range of secondary colours to choose from.
Typographic Principles
A brand message should be heard loud and clear. Oxcel’s sleek and modern Roboto is the key to making sure Oxcel’s message is crystal-clear and easy to understand. Plus, I’ve created a set of typography principles to guarantee consistency across all media platforms.
Imagery
The Oxcel image library pays homage to the true unsung heroes of agriculture – farmers! These images capture the essence of a successful farmer who prioritises the health and happiness of their livestock. Oxcel’s visual aids bring life to the farm and highlight the importance of sustainable farming practices.
PowerPoint Template
Say goodbye to confusing and stiff presentations, and hello to a user-friendly and visually stunning design. Oxcel team is ready to dazzle partners and investors with clear and confident communication skills.
Website Design
Okay, folks! I’m currently working behind-the-scenes crafting an Oxcel website that you won’t want to miss. Watch this space, and in the meantime, be sure to check out this one-page website for a preview
And for the end – let’s give a round of applause for the hard-working farmers out there, and let Oxcel bring their vital contributions to the forefront
