Client
Piers Linney, Moblox
Services
Brand Identity Expansion, Content,
Presentation, RFP
Year
2021
The Brief
In 2021 I was reached to create PowerPoint to raise funds for a Moblox project — an innovative platform designed to provide affordable access to the latest tools and technologies for entrepreneurs.
To start with
I have been provided with a logo, colour scheme, graphic device and Söhne Breit Fett font.
Solution
To develop a complete Powerpoint template – I had to take the visual identity one step further. I created an image library, chose sub font for paragraph formatting and designed bespoke icons – giving it an extra touch of uniqueness.
Typography
I’ve paired Söhne Breit font with high-contrast Barlow. The ultra-wide Söhne font emphasises how lean and tall Barlow is and vice versa. These fonts are entirely different but complement each other rather than cause conflict.
Imagery
Original PowerPoint Brief
Final PowerPoint Brief
Mission Accomplished 😎
This project has been given quite a makeover – and more importantly, we successfully secured the necessary funding to give small businesses access to limitless potential through the Moblox platform.
