Client
Homeport
Services
Rebrand, Strategy, Content
Year
2020
The Brief
Homeport is a Dubai-based company that provides non-chemical water solutions to various industries. After reaching a pivotal point in their growth with more clients, projects, and partners on the horizon, they recognised that it was time to refresh their branding to stay competitive.
The Solution
Together, we crafted a fresh brand strategy and a new tone of voice. I equipped Homeport with all the tools they’d need to take ownership of their truly fantastic brand and enabled the team to step confidently into their bright future.
Logo Design Concept
Homeport has revolutionized water purification with the introduction of advanced nanobubble technology. Extremely small bubbles that aid in breaking down contaminants. My logo design reflects this approach – in homage to nanobubbles. Now Homeport’s cool technology is used in tandem with an equally cool logo!
Brand Palette
A combination of water and sky tones ties all aspects of the brand together in a friendly and inviting atmosphere that welcomes customers as soon as they set their eyes on it. The colours make them feel comfortable and give them an authentic perception of what they can associate with Homeport.
Typography Principles
The importance of crystal-clear communication cannot be overstated and Homeport typography is the perfect tool for achieving it. By selecting a clean, contemporary sans serif font, brand communications become much more accessible and far easier to parse.
I have also curated a set of typography principles to ensure continuity in every media interaction.
Imagery
Homeport’s image library amplifies brand’s story – creating an undeniable connection with customers.
PowerPoint Template
Presenting ideas for Homeport just got easier! No more struggling to find the best PowerPoint template online – I’ve designed a user-friendly, captivating template to let the team communicate their vision with clarity and confidence.
Grid System
To make sure brochures look their best, I created a grid system. This allows for quick organisation, so no more jumbled items! Every element easily fits in to its spot, so anyone can quickly replicate it elsewhere if needed.
That’s a wrap!
Let the good times linger until we meet again 🙂
