Client
Thomas Kressner
Services
Charity, Strategy, Branding, Presentation, Content, RFP
Year
2022
The Brief
Imagine taking part in a pioneering project to make the world a better place! Auxillium is a small group of startups raising money to create an NFT market platform. Instead of just selling typical NFTs, Auxillium will collect and sell digital versions of buildings, artworks, installations, and other objects tragically lost in a war. Half of each sale’s profits will go towards Ukrainian charities.
The Solution
Working with me, Auxillium created a bold identity and powerful presentation that not only looked good but also had a clear purpose: to raise money for the platform and support an amazing cause!
A Bold Brand Identity
Auxillium wordmark is a daring statement of the brand’s identity. The logo uses custom typefaces designed in the traditional Ukrainian style, and at the same time, it displays Latin letters to reflect Ukraine’s journey towards closer ties with the EU.
Brand Palette
Ukraine’s flag earns its reputation for being unapologetically bold. With a vibrant yellow and cool blue, the colours open up plenty of possibilities to create eye-catching combos.
Presentation
Visual Stories
We used actual photos of Ukraine, so viewers can see just how devastating conflict can be – in hopes that it’ll encourage people everywhere make an impact for peace. The visuals are devastating and powerful, prompting us all to think about our role in creating change forward a brighter future free of violence.
In Conclusion
NFTs sold through the Auxillium platform will not only help pay homage to lost artefacts but also will serve as an opportunity for artists to contribute directly towards rebuilding destroyed cities in times of conflict.
It's a victory when the weapons fall silent, and people speak up.
